FTR Launches New Website Reflecting Enhancements to Business


Bloomington, IN (January 27, 2014) FTR has launched a new website as part of the organization’s ongoing efforts to enhance the quality and availability of information for those in the transportation industry.  FTR, previously FTR Associates, designed the site to reflect its identity as the thought leader in transportation forecasting encompassed within their new tagline, Transportation Intelligence.

The new we­bsite provides advanced subscriber interface with improved navigation and functionality throughout, allowing visitors easy access to FTR’s services, sample reports, news and more.  FTR’s range of freight and equipment focused reports and databases can be explored via a new subscription catalogue. The updated subscription management system area gives current subscribers a greater ability to manage their accounts, add users, and access their content, including On-Demand State of Freight videos.

“The changes we are making to our website, identity, and added content have been driven by what we heard during more than forty interviews held with our subscribers” remarked Eric Starks, president of FTR.  “We wanted their input so we were sure the improvements met their needs as well as fully representing our company to the market.”

Additional modifications FTR is making in 2014 include content enhancements to current reports as well as increased commentary for the industry.   FTR’s Truck and Trailer Outlook service has expanded trailer data and analysis to assist subscribers in understanding and forecasting this segment of the industry.  Transportation Fundamentals authored by Noel Perry has been repurposed as State of Freight INSIGHTS; and FTR’s State of Freight webinar series will now be held monthly, each covering current trends in a specific mode of transportation as requested by current subscribers.  A new publication, State of Freight TODAY, will provide additional commentary on current events and trends within the industry.

For more than two decades, FTR has been the thought leader in freight transportation forecasting in North America. The company’s national award-winning forecasters collect and analyze all data likely to impact freight movement, issuing consistently reliable reports for trucking, rail, and intermodal transportation as well as providing demand analysis for commercial vehicle and railcar. FTR’s forecasting and specially designed reports have resulted in advanced planning and cost-savings for companies throughout the transportation sector.