Author Archives: Don Ake

About Don Ake

Don has more than 20 years of experience in the transportation industry, including 16 years with industry supplier Hendrickson International. Don has a very strong forecasting and market analysis background. While at Hendrickson Don developed forecasting models, methods and processes to accurately forecast Truck and Trailer builds and product demand. Don wrote an industry economic newsletter and gained a reputation as a top industry analyst. His industry supplier background provides a "customer perspective" now that he is with FTR.

SOF TODAY | Ake’s Take: Are the Fears Inflated?

By | March 29, 2021

You’ve probably seen the headlines about some economists becoming increasingly concerned about inflation. So, should we be concerned?  (Note: please keep reading. This is not one of those in-depth analysis involving T-bills and yield-curves, but more of a big picture, horse-sense type of view.) Definitions The most basic definition of inflation is: Too many dollars… Read More »

Ake’s Take: The Economy Just Went Viral

By | March 10, 2020

  As 2019 progressed, economic growth slowed and there were more downside pressures than upside. In Q4, the commercial vehicle market abruptly turned south due to the great amount of uncertainty regarding the economy. Businesses abhor uncertainty because it makes planning difficult and greatly increases the risks of new investment. As a result, trucking fleets… Read More »

Ake’s Take: In 2020, 20K May Be The Key Number

By | January 15, 2020

The current state of the Class 8 truck market has fleets carefully evaluating their truck needs for the next few months and placing orders for delivery within that timeframe. OEMs can easily schedule production to deliver on time and suppliers are having few problems keeping pace. The Class 8 market is currently operating as a… Read More »

Ake’s Take: It’s Time For An Economic Celebration!

By | July 11, 2019

The U.S. economy is setting a record this month for achieving the longest period of growth in its history. The economy has been growing for 121 months, breaking the previous streak from the 1990s. This doesn’t surprise me. Everything about this recovery has been unusual, so the fact that it is unusually long is par… Read More »

Ake’s Take: We’re Addicted To Cheap Chinese Goods

By | June 19, 2019

In the early 90’s, the Clinton administration provided trade benefits to China. There was strong criticism against these moves based on China’s human rights violations. However, President Clinton argued that expanding trade would lead to better relations with the Chinese and eventually better conditions for the Chinese people. As trade with China increased, the Clinton… Read More »